Pricing and features verified against each product's own documentation.
For years, Mention was the default answer to "how do I track what people say about my brand without an enterprise budget?" A Solo plan at $49/mo, a Pro plan at $99/mo, alerts that just worked. That version of Mention no longer exists, and if you're reading this, you probably already know.
This is a switcher's guide: what actually changed, what to look for in a replacement, and where different kinds of teams should land. It's organized by the job you hired Mention for, because no single tool replaces all of them.
What actually happened at Mention
Mention didn't shut down. It moved upmarket and left its self-serve base behind.
Per Mention's own help center: as of July 2025, the Solo, Pro, and Pro Plus plans are no longer sold to new customers. Existing customers on those legacy plans keep access, but can't change their self-serve plan — and if you cancel, you can't come back to it. The only plan sold to new customers is the Company plan, starting at $599/mo on an annual contract. No month-to-month option.
Then, in January 2026, Mention removed its Publish and Respond features for all users — including legacy subscribers — directing publishing and engagement needs to its sister product, Agorapulse.
So if you were a Mention customer on a $49–$179/mo plan, you're now on a frozen tier that lost its publishing features, with the only upgrade path being a 6–12x price jump and an annual lock-in. Nobody did anything to you personally. But the product you bought is no longer the product being built, and it's reasonable to shop.
What to look for in a replacement
Mention was really three products in one. Before comparing tools, figure out which of these jobs you actually used:
- Brand and web monitoring — tracking your name, product, and competitors across social, news, blogs, and review sites, with sentiment.
- Alerts — near-real-time pings when something spikes or someone important says something.
- Social publishing and engagement — scheduling posts and replying from a shared inbox. (Mention itself retired this and points to Agorapulse.)
Then add the questions Mention's exit raises:
- Billing terms. Month-to-month matters more after you've been burned by a product pivot. Prefer tools you can leave without eating an annual contract.
- Where your audience actually talks. Mention watched the public web. If your community's real conversation happens inside a Discord server or a Telegram group, no public-web monitor — Mention included — ever saw it. This is the moment to fix that, not just replicate it.
- What the tool produces. A stream of mentions to triage, or an actual read on how your community feels? Those are different products.
Alternatives by job
General brand monitoring: Brand24, Mentionlytics, Awario
If the job is classic "monitor my brand across the public web," these are the closest like-for-like replacements.
Brand24 is the most capable of the three: news, blogs, forums, social, plus novel features — LLM brand monitoring (how ChatGPT, Claude, Gemini, and Perplexity talk about your brand) and spoken-mention detection in YouTube videos. It's also priced accordingly: $249/mo monthly ($199/mo annual) at entry, after a significant 2026 increase — the deepest coverage in the tier, but no longer the entry-priced option.
Mentionlytics is the best coverage-per-dollar in the tier: X, Reddit, YouTube, Bluesky, TikTok, LinkedIn, Facebook, Instagram, Threads, news, blogs, and podcasts from $69/mo month-to-month ($49/mo billed yearly). The reports are metric digests rather than narrative, and Slack delivery is gated to a $299/mo tier, but for broad public-surface monitoring at that price it's hard to beat.
Awario is the simplest and lowest-priced: Boolean keyword monitoring across Reddit, X, Instagram, Facebook, YouTube, and the web from $49/mo ($29/mo billed annually). It does standard sentiment tagging with no AI narrative layer, at the lowest price in the tier.
Social publishing: Agorapulse
If you mostly used Mention's Publish and Respond features, follow Mention's own signpost: Agorapulse (from $79/user/mo) is where those users were directed, and publishing, inbox, and scheduled reporting are its core product rather than a side feature. Note that its deeper "Advanced Listening" is a demo-gated add-on without published pricing — so it replaces Mention's publishing job well, and its monitoring job only partially.
Devtools and B2B SaaS: Octolens
If your brand gets discussed on Hacker News, Reddit, Stack Overflow, GitHub, and X — and your goal is to show up in those threads — Octolens ($199/mo, or $159/mo billed annually, unlimited seats) is purpose-built for it. Mentions stream to Slack (hourly refresh at entry; real-time starts on the $599/mo Scale tier, $499 billed annually), with AI relevance grading and intent tagging (feature request, bug report, competitor mention) across 13+ public platforms. It's a lead-gen and brand-monitoring engine for developer-facing companies, and a better fit for that job than Mention ever was.
Web3 and crypto community teams: Vibewatch
If you're a web3 team — a token project, a protocol, an NFT community — the answer is that Mention was never watching where your community lives, and neither do the tools above. Your real conversation happens inside your Discord server and your Telegram groups. Public-web monitors can't see any of it.
Vibewatch is community intelligence built for exactly this. It joins your Discord and Telegram servers as a bot (with your permission), watches X and 8+ other platforms including web3-native ones like Farcaster and Snapshot, scores every message for sentiment and relevance, and sends your team a narrative weekly report — here's what your community said, what's rising, what needs attention. When you correct a score, Vibewatch learns and calibrates to how your community actually talks. The exclusion list maintains itself the same way: colliding tickers and recurring noise terms get learned and filtered automatically, rather than living in a query you tend by hand. Plans start at $19/mo, month-to-month, with a 7-day free trial and no annual contract.
For this segment, Vibewatch is the strongest recommendation on this page. It doesn't replicate Mention feature-for-feature — it deliberately skips news and review-site monitoring — but it covers the conversation that matters most to a community-run project, the one Mention structurally never could.
Comparison at a glance
| Tool | Starting price | Best for |
|---|---|---|
| Vibewatch | $19/mo, month-to-month | Web3 & crypto community teams; sentiment inside Discord/Telegram + X, narrative weekly reports |
| Awario | $49/mo ($29 annual) | Entry-priced public-web keyword monitoring |
| Mentionlytics | $69/mo ($49 annual) | Broadest public-surface coverage per dollar |
| Octolens | $199/mo ($159 annual) | Devtools & B2B SaaS mention monitoring / lead-gen |
| Brand24 | $249/mo ($199 annual) | Full-stack web monitoring incl. LLM & YouTube mentions |
| Mention (Company) | $599/mo, annual-only | Mid-market/enterprise comms with account management |
Migration checklist
- Export your data first. Pull your mention history, saved alerts, and reports out of Mention while you still have access — legacy access is not something you can reactivate once cancelled.
- Write down your alert queries. Your Boolean keywords, exclusions, and competitor terms are the real asset. Every tool above can rebuild from that list in an afternoon.
- Run the trial in parallel. Keep Mention live for a couple of weeks while the replacement runs alongside it, and compare what each catches. Most tools here offer 7–30 day trials.
- Split the jobs deliberately. If you used Mention for both monitoring and publishing, accept that the replacement is probably two tools now — and that each will likely do its job better.
- Check the billing terms before you commit. Month-to-month, exportable data, no reactivation traps. The lesson of this migration is worth applying to the next tool.
Mention moving upmarket isn't a scandal — companies reposition. But its old customer base deserves tools that are still being built for them. If yours is a web3 community team, start a free Vibewatch trial. It runs $19/mo month-to-month, which clears the billing check in step 5 above.